Trail Blazers Press Release

Damian Lillard To Attend NBA Schools Cup Finals In Udine

05/17/13
  1. Written by: trailblazers



    - Piazza Matteotti to Host Top School Basketball Teams from Across Italy in National Finals -


    UDINE, ITALY, May 14, 2013 – The 2013 NBA Rookie of the Year Damian Lillard of the Portland Trail Blazers will highlight the NBA Schools Cup Finals presented by Agenzia Turismo Friuli Venezia Giulia taking place in Udine, June 1-2, it was announced today.  The schedule for the final qualification phase has also been released with 14 cities across Italy hosting Schools Cup tournaments.

    Over 2,900 schools across Italy were initially invited to participate in the preliminary stages of the 2013 edition of the NBA Schools Cup that began in March. Dozens of schools will be competing in each of the 14 cities across Italy over the next month with the top 48 teams qualifying for the National Finals in Udine in the presence of Damian Lillard in June.

    At 23 years of age, Lillard became only the fourth unanimous recipient of the Rookie of the Year award in NBA history. Lillard, the sixth overall pick in last June's draft, led all rookies with a 19-point scoring average. He also averaged 6.1 assists and 3.1 rebounds, playing in all 82 games this season.

    The final phase of competition tipped off in Como and will visit Trieste, Pesaro, Varese, Bologna, Torino,  Bergamo, Verona, Vicenza,  Florence,  Gorizia, and Rome.

    The historic Piazza Matteotti in Udine will be transformed for the NBA Schools Cup Finals, with multiple outdoor basketball courts, as well as fun interactive basketball activities for fans of all ages. Radio Deejay will provide nighttime entertainment on Saturday with a live DJ set from the popular DJ Vic.

    “The partnership with NBA is efficient to the project of conveying the brand Friuli Venezia Giulia in Italy and worldwide and to increase the incoming of athletes and their families in our region. So specially in this season ideal for summer camps, school trips and short breaks, the NBA Schools Cup is a working way to promote Friuli Venezia Giulia to all students, parents and teachers who will take part to the event. For NBA Schools Cup we are going to distribute 10,000 brochures to the 3000 schools, many proposals for itineraries of education to the teachers, in order to promote school trips all over the region as well as special packages for overnights in Udine”.

    “The NBA Schools Cup is a great way to tip-off our events in Italy this year and bring our game to school children throughout the country,” said Ben Morel, Senior Vice President, NBA Europe. “Thanks to the support of Agenzia Turismo Friuli Venezia Giulia and our family of partners, we remain committed to developing the sport across Italy, providing a foundation for the stars of the future.”

    Fans can attend the two-day event in Udine free of charge to experience the sights and sounds of the NBA in a fun a family atmosphere that will include spectator games, prizes and music.

    adidas, Algida, and Radio Deejay join as partners for NBA Schools Cup.

    About the NBA

    The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 47 languages and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters currently feature 85 international players from 36 countries and territories. The NBA’s digital assets include NBA TV, which is available in more than 61 million U.S. homes, and NBA.com, which averages more than 42 million page views per day, more than half of which originate from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 365 million fans and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $210 million to charity, completed more than 2.3 million hours of hands-on community service, and created more than 760 places where kids and families can live, learn, or play.
            
    About Agenzia Turismo Friuli Venezia Giulia
    The Friuli Venezia Giulia Tourist Board was established in 2005 as functional body of the Friuli Venezia Giulia Region responsible for the planning and development of the regional tourism system. The decision to create a regional tourist board derives from size and characteristics of the territory: the variety of attractions and natural resources combine with the modest extension of the region itself. In a place where the Alps and the Adriatic Sea are the two extremes of a multifaceted and ever-changing landscape, you will encounter the Italian culture, Slavic and Germanic influences, in a sort of melting pot of traditions, languages and faiths. Less than eight square miles trace the coordinates of a nerve center of European geography, which has always been a crossroads of destinies and people, capable of rewarding its visitors with the richness of a of a territory that surprises under every angle-shot.

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